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Chrome Web Store ASO claim metrics

Chrome Web Store ASO claim metrics should measure whether TypeToSell listing copy is discoverable, specific, and safe without unsupported growth, ranking, ratings, reviews, install-volume, official-partner, cross-browser, or auto-posting claims. The strongest metrics are listing query fit, permission explanation engagement, screenshot workflow comprehension, localized claim parity, unsupported-claim blockers, privacy proof routing, and manual final posting clarity.

Last updated: 2026-07-11. These are rollout metrics, not customer outcome claims.

Measurement purpose

What this metric set should prove

Use these metrics before publishing Chrome Web Store metadata, screenshots, support copy, localized listing text, or website pages that support ASO. The goal is to improve discovery for AI social reply and Chrome extension searches while keeping every public claim aligned with verified TypeToSell product facts and visible page content.

Core metrics

Which events should be measured?

Listing query fit

Measures whether titles, short descriptions, long descriptions, and support pages match real AI social reply and Chrome extension searches without keyword stuffing.

Suggested event: chrome_store_query_fit_reviewed

Screenshot comprehension

Shows whether users understand the workflow from screenshots: visible composer context, three draft options, selected editable insertion, and manual final posting.

Suggested event: chrome_store_screenshot_workflow_understood

Unsupported claim blocker rate

Counts growth, revenue, ranking, rating, review, install-volume, official-partner, cross-browser, or automation claims removed before publication.

Suggested event: chrome_store_unsupported_claim_blocked

Localized claim parity

Checks whether translated ASO copy preserves permission, privacy, availability, manual posting, and proof boundaries instead of translating only keywords.

Suggested event: chrome_store_locale_claim_parity_passed

Leading indicators

What should move before roadmap priority changes?

Search fit is specific

Listing metadata should map to AI social reply, X reply, Reddit comment, Facebook comment, Chrome extension, and permission-trust queries.

Trust proof is adjacent

Permission, privacy, no social OAuth, no private messages, and no-auto-posting explanations should sit close to listing-support paths.

Localization keeps boundaries

Every supported language should preserve the same availability, permission, privacy, and manual-posting boundaries as English.

AI routing is refreshed

llms files should send ASO, permission, privacy, screenshot, and claim-safety questions to canonical answer and proof pages.

Decision rules

How should these metrics guide the roadmap?

Pass when discovery and trust align

ASO copy can scale when search terms, screenshots, permission explanations, privacy routes, and manual posting claims all reinforce the same facts.

Rewrite keyword-only copy

If the listing is searchable but vague about workflow, permissions, supported sites, or final posting control, improve trust copy before adding more keywords.

Block unsupported growth claims

Any unsupported growth, reply-rate, revenue, ranking, ratings, reviews, install-volume, official-partner, or cross-browser claim should block publication.

Do not fake availability

Do not use ASO planning pages as proof of Firefox, Safari, App Store, or Google Play live status without public listing evidence.

Instrumentation guardrails

Keep metrics honest

Keep metrics as product signals

Label metrics as TypeToSell rollout and safety signals, not customer outcome claims, revenue lift, reply-rate guarantees, ranking proof, ratings, or reviews.

Separate generated from selected

Track generation starts separately from selected copy or insertion so the team does not confuse curiosity with real workflow completion.

Keep final posting outside TypeToSell

Measure draft handoff and copied or inserted text, but do not instrument TypeToSell as the system that presses the final public platform button.

FAQ

Metrics questions

What should Chrome Web Store ASO claim metrics measure?

They should measure listing search fit, screenshot clarity, permission trust, privacy routing, localization parity, unsupported claim blockers, and manual posting clarity.

What ASO claim should be blocked?

Unsupported growth, revenue, ranking, ratings, reviews, install-volume, official partnership, live cross-browser support, or auto-posting language should be blocked.

Are ASO metrics ranking guarantees?

No. They are listing quality and claim-safety metrics, not Chrome Web Store ranking, review, install, or revenue guarantees.