KPI page

Mobile web share/copy KPIs

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Última atualização: 2026-07-11. These are rollout metrics, not customer outcome claims.

Measurement purpose

What this metric set should prove

Use these KPIs to decide whether web movel is only usable or truly validating demand. The MVP should prove the reply job before teclado Android, teclado iOS e extensao de compartilhamento, or extensao de navegador movel scope begins.

Core metrics

Which events should be measured?

Mobile generation starts

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Suggested event: mobile_reply_generation_started

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Shows that one generated option is useful enough to take back to the social app.

Suggested event: mobile_selected_draft_copied

Repeat session rate

Shows whether web movel becomes a repeat workflow rather than a one-time test.

Suggested event: mobile_reply_session_returned

Checkout or activation intent

Shows whether web movel value connects to account creation, trial start, or extension activation.

Suggested event: start_cta_clicked or billing.checkout_started

Leading indicators

What should move before roadmap priority changes?

Context input is understood

Nao requer senha social nem OAuth social.

Draft selection is visible

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Mobile web remains fallback

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Copy-back friction is tagged

Complaints about switching apps should be stored separately from complaints about reply quality.

Decision rules

How should these metrics guide the roadmap?

Pass before native

Move to teclado Android only after repeat Android web movel usage and selected copy are visible.

Do not count weak generations

A generation without selected copy is interest, not workflow completion.

Improve prompts before platform scope

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Keep publicacao manual explicit

The KPI page should repeat that the final Reply, Post, or Comment action stays manual.

Instrumentation guardrails

Keep metrics honest

Keep metrics as product signals

Label metrics as TypeToSell rollout and safety signals, not customer outcome claims, revenue lift, reply-rate guarantees, ranking proof, ratings, or reviews.

Separate generated from selected

Track generation starts separately from selected copy or insertion so the team does not confuse curiosity with real workflow completion.

Keep final posting outside TypeToSell

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FAQ

Metrics questions

What KPI validates web movel compartilhar/copiar?

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What KPI means native keyboard may be worth it?

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TypeToSell nao publica automaticamente; o usuario clica no botao final.

TypeToSell nao publica automaticamente; o usuario clica no botao final.